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Film, Animation & Cinematics
Experimenting at the intersection of creativity and technology, the Nordic Entertainment Group’s animation studio discovered an innovative way to produce its popular new children’s series – in real-time.
We have to be very smart in our decisions about what to develop and how that can scale over time. And what we discovered very, very early is that it has to be done in real-time.
When last-minute client requests rolled in during a four-spot ad campaign for Nike, animation agency IV Studio looked to its Unity real-time workflow to stretch time, perform athletic moves, and accommodate changes that would have otherwise been impossible.
The future of advertising is going to continue to evolve. It has to be many different platforms, because people engage with brands everywhere and in so many different ways. As an animation studio, to ignore real-time is really shortsighted.